Sitting Pretty ?

Style36 is launching something new and exciting and we wanted to be the first to share this with you!

Style Collective is an innovative way that Style36 is now able to work with smaller local designers. Tapping into a new market where there is endless talent is something that was inspired by the Asos Marketplace but is uniquely South African. This is Style36 providing a space where young and up and coming designers get to showcase their work. The goal is to mentor the designers while still giving the customer something new and unique.

Follow us over the next few weeks as we meet these up and comers.

First up Emma Longden who chatted to our Pr and Media Coordinator, Giselle to answer a few (tough) questions!

Your Label : Sitting Pretty

Tell us about how your label came about? Your inspiration?

The label started in 2009. I am inspired by so many things , at the time it was vintage (styles) but it changes and develops all the time.

Who inspires you and why?

People who give with no expectation.

Did you always know you wanted to be a designer?

I always wanted to do something creative. I studied interior design and gradually became involved in fashion.

Who are your favourite designers, internationally and locally?

Locally I would have to say Selfi. Internationally I like A.P.C, Miu Miu and Vivienne Westwood.

Tell us more about your design aesthetic?

I try to keep my garments simple, chic and versatile with an element of fun thrown in.

What is your fondest I love clothing moment/ memory?

My mother used to dress me up in pinafores and bonnets! Obviously I rebelled and concocted a vintage style of my ownwhich will NEVER be seen but I guess my love affair began then.

What big plans have you got for the upcoming season, besides joining Style36 of course?

Sitting Pretty will be taking part in Design Indaba 2014.

Online Shopping? Are you a regular or is this a new experience altogether?

A regular-ish

Where do you see yourself in 5 years?

I hope to see Sitting Pretty in a space that has grown organically from here.

Lastly and most importantly, Shoes vs accessories?

Shoes, shoes, Shoes

(Good Answer)

Thank you Emma for your time!